Who We Are

At AMI Research, we believe in the power of understanding consumer behavior. With a commitment to excellence and a passion for delivering high-quality insights, we are dedicated to being your trusted partner in qualitative market research.
 
For over 20 years, we have been enhancing our approach to qualitative and exploring market research in Algeria and throughout the MENA region.

Accurate Market Insights

At AMI Research, we are passionate about uncovering the intricacies of consumer behavior across diverse cultural landscapes. With over two decades of experience in qualitative market research, our founder, Amel Bouhadjar, brings a wealth of expertise to the table.
 
Our journey began in Algeria, where Amel Bouhadjar cultivated her skills and understanding of local markets. Since then, she has worked across diverse cultural landscapes including Egypt, Qatar, UAE and Turkey. Fluent in French, English, Arabic (both Algerian & Middle Eastern dialects) and Turkish, she possesses the ability to navigate diverse cultures seamlessly, which enables her to deliver a deeper understanding of consumers.

What Makes Us Unique

  • 1

    Our international exposure enhanced by living and working in different markets , give us a unique ability to see and understand consumers through different lenses.

  • 2

    Rich experience in recruitment.

  • 3

    We don’t have a sales team or sales quota, our focus is on building relationships.

  • 4

    We’re a women owned business.

  • 5

    We have conducted over 1500 Focus Groups and IDIs in Algeria, Morocco, Tunisia, Egypt, Qatar and UAE.


 
 
 

Meet the Team

  • Amel Bouhadjar

    Founder / CEO

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  • Benjamin Russel

    Business Relations

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  • Michael Foster

    Analytics

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  • Emma Dorsey

    VP, Human Resources

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